30 January, 2015

Lately, I’ve come to realise, that although we are well aware that mainstream media dictates an unrealistic standard of beauty, we are still letting it affect how we see ourselves and each other. The same goes in mainstream porn, with both sexes abiding by standards which tell them they must me hairless, tanned, muscular and well endowed.

These ideals can make casting difficult for my own films when I want to find someone different, someone natural, someone authentic. This is something incredibly important to me, just look at the XConfessions performers page.

I for one find these standards unforgiving and toxic, making women and men feel inadequate. But why are we not accepting everyone’s image as beautiful for their own quirks and idiosyncrasies? We don’t have to live up to the image of Jennifer Anniston on the front of the latest magazine.



But this image is associated with success. You will get noticed, find a great job, a man and live a fulfilled life. I’m bored of it. For me beauty is in being natural, we don’t need make-up, hair extensions, thin frames or plastic surgery to make ourselves feel beautiful or successful.

But of course, I don’t like to play judge as anybody should do whatever they like with their body. But they should think why before. Ask themselves: “Do I really like this?” Do some personal research. Make a meditated and informed choice.

Recently, I came across StyleLikeU, a video platform founded by former stylist Elisa Goodkind and her daughter Lily Mandelbaum, that aims to celebrate all forms of beauty, breaking down the barriers made by mainstream media.

It’s an incredible idea. I love seeing how each individual expresses themselves through their clothes before stripping off and revealing incredible personalities. As a project created by a former stylist, you realise how important it is to recognise that it’s the attitudes of each person that makes them beautiful, not just their image.

As a feminist I do not believe in any dictatorship, whether it’s women and men in mainstream media or the bunch of uninteresting and distasteful men in porn imposing a whole ideal model of a women in her looks, conducts and values. It is inhibiting women and men being able to express themselves individually and liberally, without fear of judgement. We need to stop fulfilling the expectations of others. We need to look beyond the make-up, the clothes and the hairless vagina’s. Then we’ll notice the interesting and beautiful individuals who deserve as much attention as someone who is the “ideal”.

The sooner we realise this, the sooner women and men can be truly liberated.

30 January, 2015

Today I saw my TEDxVIENNA Talk reach 100,000 views on YouTube and I could not be more proud! It´s so good to know that there are so many others out there that are on board with my new approach to adult cinema and that something needs to be done to change it!

So I want to give a personal HUGE thank you to all of you that have been sharing, tweeting and talking about it the last few weeks.

Porn should be sexy, fun and smart. Modern adult entertainment is supposed to do that: entertain, give pleasure, improve our sex lives. But is also important to let people know that porn plays a huge part in sex and gender education, especially for our children, including my own. So we need to make sure it´s GOOD porn they are watching!

Let´s keep spreading the word to #CHANGEPORN and make a change!

29 January, 2015

It’s finally here, and I don’t know why I didn’t shoot it sooner! What’s the most popular sex toy of the 21s century? The webcam! #SKYPESEX shows us how absence really can make the heart grow fonder… And unlike the real thing, in this fantasy, we turn that lust into real life fucking!

I’m so excited to have welcomed back two of my favourite performers for this short! Barcelona native, Juan Lucho returns after his wonderful performance in Sadistic Trainer and gets to fully indulge this time! I loved how much virtual chemistry there was between him and Asian beauty Lady Mai, who I worked with way back when I shot Five Short Stories For Her

2015 is the year of trying new and more lustful things and this was a great opportunity to create that tension in a new and exciting way. I can’t wait for you to see what’s coming up in the next few weeks! But for now, grab your laptop, relax and enjoy…


CyberViewX v5.11.10Model Code=48F/W Version=1.07

You can also check out our interview with the wonderful Lady Mai below on what it’s like to be a Lust Films performer!

XConfessions Performers // Lady Mai from Erika Lust on Vimeo.

28 January, 2015

So it’s almost the end of January and about time I told you about all the sexy digital downloads you can get your mitts on in the Lust Store. We have so many titles that I think will fit any pleasure seeker’s kink! And a whole set of categories to help you find your fit: New Wave, Reality Porn, Sex Education…


Amongst the newest we have Pulsion, where the critically acclaimed French film director Ovidie explores sexual addiction in her typical art house style. If you want to go for a different, rougher style, then there’s Perversions of Lesbian Lust by the ever kinky Madison Young, which offers a look into the directors first dominatrix lesbian relationship with some interesting scenes of power play.

Then, we have new releases by big studios, like JoyBear’s erotic hit The Pleasure Professionals featuring a seductive main character; a sophisticated escort who likes to define herself as “a lifestyle expert…”. For those who get aroused by darker fantasies, I’d recommend the AVN Movie of the Year winner Wasteland, where Graham Travis blends breathtaking cinematography, deep story lines and intense hardcore sex scenes.


If you’ve listened to my TEDxVIENNA talk you’ll know that I firmly believe that pornography is a discourse for today’s sex and gender education. So there are also explicit videos with an educational purpose (literally), for those of you interested in improving your natural skills in bed. Cunnilingus & Fellatio by Pierre Roshan takes on the best oral sex techniques for both man and woman. Or why not explore the realms of Tantra in Secrets of Sexual Ecstasy? Plus each sex ed title download is on offer for 6.90.

Plus, you can now receive a special 20% discount for every digital download with the code HOTDOWNLOAD. It won’t last forever so don’t chew on it! 

My definitive list of the best new downloads available in LUST STORE:

Pulsion (Ovidie)
San Francisco (Nympho Ninjas)
Wasteland (Graham Travis)
The Best of Liandra Dahl vol.1
The Best of Liandra Dahl vol.2
The Pleasure Professionals (Joybear)
Perversion of Lesbian Lust (Madison Young)
Love is a Dangerous Game (New Sensations)
An Eternal Love (New Sensations)
Tao Massage (Pierre Roshan)
Cunnilingus & Fellatio (Pierre Roshan)
Classic Seka (Vintage)
Autobiography of a Flea (Vintage)
Portrait of a Call Girl (Graham Travis)
Recipe for Romance (New Sensations)
Tristan Taormino’s Guide to Bondage for Couples (COMING SOON)
The Submission of Emma Marx vol. 2 (COMING SOON)

27 January, 2015


The first of many exciting events to hit Lust Films in 2015: I’m going to South by Southwest! What for? To #ChangePorn of course!

SXSW is one of the most interesting, contemporary and relevant festivals infusing music, film and interactive media in the world. It will take place in Austin, Texas, from the 13th to the 21st of March 2015. I’ve been invited to the Film Conference, as the key speaker on the Rethinking Porn from a Female Perspective panel.

Why is it so important to be involved in a project such as mine at SXSW? I think it’s thrilling to take part in a festival outside the adult entertainment circuit and outside my comfort zone, so to speak. I also find the fact that SXSW puts filmmaking in a new perspective, amidst new media and technology, interesting. Cinema is not dead, it never was. They also say that video (not to mention the Internet) killed good erotica. But neither of these is true, things are just… evolving. That’s what we have been exploring with XCONFESSIONS, a multi-platform and crowd-sourced explicit film project. This is why my panel is also under the “Interactive” field of the festival. Exciting, uh? Very!

Stay tuned, dear friends of new erotica in the States, because since I am crossing the ocean I’m scheduling other events with XCONFESSIONS ON TOUR. Which will give you the chance to assist in theatrical screenings in other cities across North America…


26 January, 2015

2014 has been a glorious year for the representation of transgender people in the media, seeing issues dealt with head on. We are finally seeing positive portrayals on TV with back stories, context and developed characters.

Amazon’s series Transparent, which tells the story of a father coming out as a trans woman to her family, received two Golden Globe awards. The films creator, Jill Soloway, also made sure the entire production crew was trans-inclusive. This is especially in tune with my own philosophy – using an all-female crew to create female-centric erotica. People must have a voice to tell their own stories and the power to take part in a discourse that concerns them.

2014 also saw Orange is the New Black feature trans female inmate Sophia Burset played by Emmy-nominated actress Laverne Cox, whilst Orphan Black introduced transgender clone Tony, played by Tatiana Maslany. 

Now, Drag Queens are being given a voice. photographer/filmmaker James Hoskings photographic and mini-documentary series, Beautiful by Night, looks into the lives of three senior drag queens Donna Personna, Collette LeGrande and Olivia Hart in San Francisco’s very last gay bar in the Tenderloin District, Aunt Charlie’s Lounge.

Photo: Donna, jameshosking.com/

Photo: Donna, jameshosking.com/

Each portrait is incredibly intimate and beautiful. I couldn’t help but feel absolute respect and admiration for these men who have dedicated their whole lives to a profession that enables them to explore and express a female persona’s of themselves.

Photo: Collette, jameshosking.com/

Photo: Collette, jameshosking.com/

Photo: Olivia, jameshosking.com/

Photo: Olivia, jameshosking.com/

The mini-documentary is even more revealing, as you listen to the reflections of three drag foremothers as they go through their hypnotic performances and beauty rituals.

Beautiful By Night from James Hosking on Vimeo.

I love what Hoskings has done, having given such colour and life to these three complex and dedicated men. It’s another step forward for transgender and drag queens alike. View more of the project on Hoskings website.

23 January, 2015

Inspired by a simple idea “the world needs better pornography” Ninja started the NymphoNinjas site in 2009. His blog has since grown worldwide with an audience of over 130000 followers and a loyal community of people that help spread body positivity and sexual confidence. Since joining forces with his partner Trouble, they both now work in front of and behind the camera sharing their own sexuality with the world. And this week, we bring you Trouble’s House

This 30 minute movie depicts three tantalizing and varied erotic scenes in which the real life couple try out different sexual endeavors: spanking, shaving and bondage. The scenes have everything you’d desire and expect from watching real life couples; the intimacy, romantic lighting, electric chemistry! But Ninja and Trouble bring something so new to their work. There’s a young, fresh, fashionable aesthetic to their shots.

Trouble and Ninja are super sexy together! I love the atmosphere of trying new things and experimenting that comes across in the spanking scene and the pure lust on Trouble’s face while she’s tied up in the bondage scene. In contrast, there is something deeply intimate and trusting in the shaving scenario, which is why couple porn is so alluring! The pair portray body confidence and positive sexuality so well through their obviously strong and intimate relationship, it’s truly thrilling! Watch it now at lustcinema.com… and enjoy!

Captura de pantalla 2015-01-12 a la(s) 14.05.21 Captura de pantalla 2015-01-12 a la(s) 14.06.26



21 January, 2015

Actress and mother of two from New York Susan Copich has done what many mothers which they could express so clearly. In her set of darkly humorous images entitled “Domestic Bliss“, she reflects all the emotions, the good, the bad and the ambiguous, that she felt throughout her time as a mother and wife.

She began the project after realising that having spent years taking photos of her family, she was missing from almost every photo. So she created her own to challenge the usual perception of family happiness and attitudes towards women.

WITCHING HOUR - susancopich.com/

WITCHING HOUR – susancopich.com/

“If you’ve met me, I have a very seemingly sunny disposition, but I have a whole interior world where at different times I’ve felt depression and angst. For many years, I put it in a little ball, and I decided to just explore it this time. It’s been so fun to bring those feelings out and give them light,” she told Bored Panda.

MOMMY TIME - susancopich.com/

MOMMY TIME – susancopich.com/

As a mother of two girls myself, I can relate to many of these, but Copich has done them in such a darkly satirical way, it’s hard to not smile at her wonderful depiction of real family life. I also love, that despite everything, her children and husband are her accomplices, having a lot of fun making the project with her! View her fabulous project in its entirety over on her website.

BATH TIME- susancopich.com/

BATH TIME- susancopich.com/

HAPPY DAYS - susancopich.com/

HAPPY DAYS – susancopich.com/

19 January, 2015

Now known as one of the best products for those dreaded 7 days a month, it’s my pleasure to tell you all that the Mooncup is now available at the Lust Store!

The Mooncup is the modern day answer to sanitary protection: made of silicone, it doesn’t mess with your pH levels, so it makes sex more comfortable during and after your period. You can wear it for up to 8 hours, so don’t worry about leaving it in overnight, for sports or traveling, and it’s eco-friendly with one cup lasting up to 10 years!


How does it work I hear you say, well it’s designed to be folded and inserted about half an inch inside the vagina, creating a light vacuum seal with your vaginal walls to prevent any leakage or odor. The seal can then be released for removal. To empty the contents, rise clean and reinsert for another 8 hours. Simple, right?


If that wasn’t enough reason to get your hands on one, the menstrual cup is comfy, has no risk of giving you TSS (Toxic Shock Syndrome) and they hold more liquid and costs less than tampons or sanitary towels. They have even given women in East Africa less to worry about, allowing them to spend more time on their education than worrying about leakage!

The cup also comes in two different sizes – one before childbirth and one after, so they accommodate to your natural body changes. As a mother that is a joy to my ears!

So come on ladies, what are you waiting for? Give your lady bits a treat and get your hands on a Mooncup at the Lust Store now!