21 July, 2014

It’s no secret that the adult industry is rampantly sexist. Porn is a form of entertainment traditionally made by and for men. This is why I wasn’t really surprised at my chilly reception upon making my first xxx film in 2004. According to fellow (male) directors and producers, all of my ideas were ridiculous:

“It’s a waste of money to shoot in high quality.”
“This isn’t the 70s – who watches porn with a story?”
“Women’s pleasure is irrelevant in a sex film, since it’s all about the men.”
And, the most obvious of all, “women don’t watch porn.”

The Good Girl Set(Looking a bit overwhelmed at my first shoot in 2004)

Looking back on it, I’m sure they were threatened and a bit insulted, because I made no secret of my distaste for the mainstream films, nor of my passion to show the industry something better. In short, I was telling them to evolve or get out of the way for the next generation. Their hostility to women and game-changers infiltrating their ‘boys club’ was at least understandable, if moronic.

XC set May(Way more relaxed 10 years later!)

But when I see those same sexist tropes in the fashion industry… Now that is more confusing.

It’s art and business that’s primarily aimed at women: how could it be as chauvinist and hostile to women as porn? Now I’m not just talking about the design aspect of the industry, where designers are lauded for creating impractical garments that only fit super skinny models and wouldn’t be appropriate or affordable for the average modern woman. No, I’m talking about the most obvious part that we are bombarded with on a daily basis. The advertising.

dolce_gabbana_ad(The highly controversial, gang-rape style ad of Dolce and Gabbana)

It’s also no secret that sex sells… and don’t I know this better than anybody? But what I am selling is actually directly related to sex, not trying to confuse our lust for sex with lust for products. Several brands have been highlighted recently for their blatant use of sex in advertising their increasingly risqué clothing … and for their apparent financial decline. Some – like American Apparel – may have multiple factors at play, while others – like Bebe – just aren’t finding traction with their sleazy image.

sisley_brand(A Sisley advertizement gets crass)

So what changed? Abercrombie & Fitch has been peddling billboards of apparently-naked men for decades and it seemed to work okay. American Apparel shocked and titillated with its early campaigns: using sex appeal to sell such sundry basics as t-shirts and socks. My theory? BAD sex doesn’t sell. And this is one similarity between the porn and fashion industries.

american apparel 1(Am I the only one who is seeing more playboy than fashion here?)

What do I mean by ‘bad sex’? It is a stale stereotype, a male gaze, where women are receptacles for men’s lust, violence and predation. Women have no autonomy over their sexuality, because their sexuality only exists such as men have defined it. And this is crap of course. This is not how savvy, modern women express themselves. This does not sell. Creativity sells, ingenuity sells, fresh perspective sells.

american apparel 2(Now, if I could only figure out what was being sold here …)

I think this is what made American Apparel’s strategy so genius when I first discovered it in the early 2000s. Young people saw their pornographic ads (or mannequins with pubic hair, nowadays) and identified with this kind of explicit imagery to which they were more and more easily accustomed. It was bringing the taboo mainstream, which is always attractive. But when it gets to the point where the majority of your advertising relies solely on this kind of imagery, and becomes more and more like chauvinist porn, the strategy becomes stale. We, the public, lose interest.

fashion-or-porn-game(Play the game! See if you can beat my record of 7)

Have you ever played the game Fashion or Porn? Try it, and see how many of your wrong answers were due to American Apparel advertizements featuring only a close-up of a derriere. Truly, their variety of tacky sexual poses knows no bounds.

good_porn_good_sex(Some examples of classy sex on Tumblr and in advertizements)

Mainstream porn is in decline because it is this same bad sex stereotype recycled over and over again. And it looks like fashion may be experiencing the same thing now. I only wonder whether parallel change will take place in the industries, where independent and forward-thinking companies who show sex in a different light earn more, while the boring powerhouses remain in decline.


18 July, 2014

Last year, I used IndieGoGo to fund the translation of my manuscript “Como Rodar Sexo” into the English version “Let’s Make a Porno” with fantastic results! It is now A FREE eBOOK and one of my most popular downloads at Lust Store.

lets make a porno book

If you’ve ever thought about making your own movie – whether it’s a home video of sexcapades for private use, or an indie film you want to take to all the porn film festivals – I’ve got all the tips, tricks and information you’ll need to make that a reality … based on my 10 years of independent erotic filmmaking.

Some of the topics are:

how to keep your film safe
thinking outside the box when it comes to scriptwriting
financing
technical considerations
editing
distribution & promotion
why we need more women directors in the genre

17 copy

Well this summer, with the help of wonderful Gdańsk-based erotic store Kinky Winky, I want to translate the book into Polish!
I am hoping it will inspire a new generation of filmmakers in Poland, where (like many places in the world) sex is something everyone does and is interested in … and yet is still a taboo topic! But thanks to passionate individuals and sex-positive businesses like Kinky Winky, this will soon change.

If you would like to read my free eBook in Polish, please consider DONATING HERE to fund the project … where you can also pick up fabulous gifts for your contribution!

ebook_polish


16 July, 2014

I’ve decided to stray from my usual Wednesday Wisdom section in honor of some very WTF articles I’ve been saving on my computer for the past few weeks. Every time I looked at them and thought about blogging, the only thought they really provoked was WTF?!

wtf wednesday_bear

A recent find in the dollar bin at a Canadian bookstore reminds us of this award winning explicit romance about a woman and a BEAR. Yes, an actual bear. Loving the cover, by the way!

Lick This! Cunnilingus need improvement? There’s an app for that!

If you’ve been looking for more intimacy with your partner in the bedroom, well look no furhter! The Svakom Gaga toy from China allows you to gaze upon your partner’s innards thanks to a little camera implanted in the wand. It just reminds me of going to the gyno.

This real-time feed of porn searches is absolutely illuminating. In the 5 minutes I couldn’t tear my eyes away, the best by far were: ball punching, ghetto butterfly, british grannies, insect on ass, petite garce, redneck trailer trash …. and Kate Winslet. Nice.wtf wednesday_porn

Happy hump day!

 


15 July, 2014

In a lot of interviews, I’m asked what makes my movies different, what makes them from a uniquely female perspective, what makes them erotic. Details, details, details.

This is something that is so glaringly absent from the anti-erotic mainstream pornos. Locked eyes, gripped flesh, hair smoothed back, little noises, the unique way a person undresses … I think this is the kind of passion that sexy (non explicit) films usually get right and that make us so hot and bothered, but that are difficult to find except in good porn.

So with that in mind, enjoy this very sexy, very stylish, very DETAILED music video by Christine Yuan!


14 July, 2014

Whether you’re spending the summer on break from school, traveling, going to music festivals, working, or just being a beach bum … Lust Store has everything you need to make the most of your sexiest season!

Check out some of my Summer Essential picks below:

summer essentials_nippies

Nippies Nipple Covers

These things are some of my absolute favorite sexy accessories because they are so versatile. If I have a smooth dress whose silouette would be ruined by a bra … Nippies. If I’m wearing a sheer or lowcut top that could be subject to wardrobe “malfunctions” (rare but not impossible) … Nippies. If I want to rock my TaTas on the beach without burning my nipples to a crisp … Nippies! The possibilities are endless.

summer essentials_sqweel

Sqweel Go Oral Sex Toy

Adorable, travel-ready and waterproof, this mini version of the best selling oral sex toy was practically made for the summer! Throw it in your economy air sized suitcase on your next great escape, have fun with it in the pool or the shower, or use it with your partner during sex for that little extra something to throw you over the edge of bliss. Oral sex anytime, anywhere… Awesome.

summer essentials_ring

The Counting Cock Ring

I read a recent survey that 35% of people have turned down sex because it was too hot. Likewise, sexual performance tends to take a hit in the summer as we get a bit lazy. Keep your performance up and make it a summer you and your partner will never forget with the only cock ring that keeps track of your strokes! Don’t be a “two-pump chump” this summer, and at the same time enjoy the powerful sensations and enlarging effects of this silicone cock ring.

summer essentials_tote

The XCONFESSIONS Tote Bag

Everyone in the Lust office has one of these bags, and we LOVE them. I bring mine to the beach, Silvia takes Lust Store packages to the post office in hers, and Katie takes hers all over town full of yoga gear and groceries. Cool, chic and a little naughty (with phrases like “queen of fucking everything”) this is guaranteed to be one useful summer accessory that everyone will be asking about.

summer essentials_pjur

Pjur Med Repair Glide Lube

My personal favorite, this lube is water-based with natural ingredients – making it safe for your body, safe for your toys, and safe for your sheets! Unlike many water based lubricants, Pjur glide lasts an incredibly long time, and unlike it’s silicone counterparts, it is actually absorbed into your skin for a great moisturizing effect. And let’s face it, extra moisture is always a good thing these hot, dry months!

summer essentials_tenga

Tenga “Cool Effect” Deep Throat Cup

This best-selling cup for men now has the tingly cooling sensation perfect for when you’re looking to heat things up without breaking a sweat! What’s more, the classic deep-throat design provides an incredibly life-like, delicious sucking sensation true to it’s name. Use it in the shower for the ultimate sensory overload!

summer essentials_books Kink Your Kindle

One of my favorite things to do in the summer is take a good book out to the beach and read, read, read. If you’ve got sex on the brain, I have the perfect titles for you. Want a little porn education? Check out my free eBook Let’s Make a Porno: a Practical Guide to Filming Sex. Looking for something a little more explicit to fuel your summer daydreams? Then I definitely recommend the erotic novel La Canción de Nora.

I hope you have a very lusty summer :)


11 July, 2014

Coming across the TaTa top on Twitter was perfect timing – just a month after my rail against social media’s censorship of the female body . . .

“The breast bikini top ever” not only looks awesome, flaunts your TaTas without dreaded nipple sunburn (and/or legal problems depending on what country you live in), but the proceeds of which also go to breast cancer research.

In their blog, the founders tell the story of when two Dutch girls went to America on vacation and shocked a lake full of people by going topless. . . Even though all the men had their nipples out and proud. Yes, it’s a given here in the Mediterranean where #thenipplehasbeenfreed for women, but for many places in America it is against the law!

As they go on to say, how is showing the nipple now any different than showing ankle in the 1920s, when there were actual lawmen roaming the beaches to measure the amount of skin shown?

So what are you waiting for? This summer, rock out with your TaTas out and become a part of the #freethenipple movement of our generation!


10 July, 2014

The July releases at Lust Cinema are the perfect example of what makes this cinema different from the rest, and why it’s the perfect choice for anyone looking for a new kind of adult movie.

These five refreshing films are all about real fantasies. My twice monthly XConfessions releases show the real fantasies posted by fans and followers on xconfessions.com, while the films by Pornographic Love and Sonya Barnett are the product of the directors’ desires.

I’ve always said that the reason I found success in making xxx films is because I showed what turned ME on, and this is the reason I love the movies this month – because by making something personal, these directors have added their own unique voice to the genre. And, as you can see for yourself, this means the films are VERY VERY hot! Enjoy!!

XC WE KNOW LUST CINEMA

We Know You Are Watching by Erika Lust

This short film by Erika Lust is part of the ongoing project, XCONFESSIONS: where your sex confessions are chosen each month to be turned into a short film by the award-winning director of erotic cinema. Real couple Alexa and Joel Tomas return to XCONFESSIONS for an amazing threesome with Carol Vega. A sexy young couple in Brazil wrote this confession on the site after noticing how interested their neighbors were in observing their naturist habits at home:

”She kept looking at us, and I saw her little hand begin to move, and I said ‘She’s masturbating!’ We fucked so hard and beautifully for our audience. We posed, tried positions we’d never done before, sucked at each other, humped and used our bodies like animals. One night, I will light up some candles and we will do the same thing … only this time, we will leave the door open!”

PORNOGRAPHIC LOVE LUST CINEMA

Indecent Couple by Pornographic Love

Lily and Max are a beautiful couple who share their loving sex life on camera from a very personal perspective. Indecent Couple is a hand-picked selection of passionate short films from their website, Pornographic Love.

This stunning film collection focuses on everything from incredible squirting to sensual oral sex to passionate lovemaking. Every minute detail is captured in beautiful HD for the viewer. This way, you can experience all the subtleties and nuances of a truly intense and pleasurable erotic moment – the kind that only real lovers can share.

XC ART SPANK LUST CINEMA

The Art of Spanking by Erika Lust

This short film by Erika Lust is part of the ongoing project, XCONFESSIONS: where your sex confessions are chosen each month to be turned into a short film by the award-winning director of erotic cinema. In this stunning new film filled with dark 1920s glamour and burlesque, Luke Hotrod and Carol Vega will blow you away with their performance of this confession. After a man indulges himself and buys the graphic novel, The Art of Spanking by renowned erotic artist Milo Manara, he begins to obsess about this new realm of pleasure:

“Now I’m obsessed. I can’t think about sex without spanking. I can’t stop looking at derrieres in the street. It is getting me into trouble…

KEYHOLE SESSIONS LUST CINEMA

The Keyhole Sessions & No Artificial Sweeteners by Sonya Barnett

These two short films are the work of director Sonya Barnett, who mixes innovation, intimacy and desire to make a totally new vision of porn. The Keyhole Sessions compilation is follows a perfect sequence of foreplay: first with cold ice cubes dripped all over the flesh on a hot summer day, then with striptease photographs, finally to find our seductress pleasuring herself as we watch.

In Feminist Porn Award winning No Artificial Sweeteners, cute, punky Ashlee awakes the morning after a party to be greeted by one of the guests who has crashed out on her couch! Late morning tea turns into afternoon delight for the newly minted friends. What makes both of these stylish, sexy films one-of-a-kind was that they were shot entirely on iPhones!


9 July, 2014

Ah, summer musical festivals.

It’s been a while since I’ve gone to one, but cities like Barcelona seem to host them all summer, so there’s no escaping the festival atmosphere.

Crop tops, face paints, giant bubbles, partial nudity, braids and the perpetual smell of weed … oh wait, that’s just your average Tuesday in Parc Ciutadella!

But seriously, if you will be joining the festival-hopping bandwagon like most people I know in their twenties (and thirties, actually!), don’t forget Huffington Post’s WORDS OF WISDOM about having sex at festivals:

wed wisdom jul9

And don’t forget to check out my Summer Essentials at Erika Lust Store if you plan on getting your groove on to a horizontal dance at the next event!