Joybear

What is Joybear?

Joybear Pictures is a London-based ethical porn studio founded in 2003 by filmmaker Justin Santos. Created in response to a porn landscape that often overlooked pleasure, especially women’s pleasure, Joybear set out to offer something different: erotic movies that are warm, consensual, sex-positive, and genuinely fun. From the beginning, Joybear has focused on intimacy rather than performance, giving space to real chemistry, natural connection, and storytelling driven by mutual desire. The studio became known for its trademark approach: authentic sex, enthusiastic partners, and, famously, lots of kissing. Their films have been featured in the Sunday Times, Huffington Post, CNN, and across international media for their contribution to the #EthicalPorn movement. Joybear’s vision aligns with ERIKALUST: women’s perspectives guide the narratives, performers’ boundaries are central, and communication is essential to pleasure.

Watch Joybear ethical porn movies at ERIKALUST

Start with Read My Lips, a heterosexual porn film centered on the power of talking during sex. Instead of silent encounters, this story celebrates desire spoken aloud: what we want, how we want it, and why communication matters. Featuring Nata Ocean, Paulita Pappel, Liz Rainbow, Sam Bourne, Sylvan, Diosa Mor, Jesús Reyes, and Anthony, it explores how words, whispers, and honest expression can unlock pleasure. If you’re in the mood for playful storytelling with a sex-positive twist, watch Slut*ish . This coming-of-age erotic journey follows two friends with opposite views on relationships: one dreaming of “the one,” the other enjoying hookup culture without limits. Together, they explore what truly satisfies them, discovering the many shapes pleasure can take, from exclusive love to many-partner adventures. A perfect match for viewers who enjoy heterosexual exploration, lesbian chemistry, and outdoor sex scenes