You may have heard of Movember, a month long campaign that has men worldwide sporting moustaches to raise money for testicular cancer, but have you heard of the body positive movement Januhairy?
Hmmm… no, what is it?
The campaign encourages women to grow out their natural body hair and ditch the razors for a month. The idea of starting the year with a month long celebration of female bodies in all their hairy glory sounds pretty perfect to me.
Januhairy started in 2018 when Laura Jackson, a graduate from Exeter University in the UK, started the campaign to empower women to make their own choices about body hair, free from the pressures of societal expectations. Now, all across social media women are bearing their beautiful hair and sharing their personal experiences on the Januhairy Instagram account.
OK, so what?
Why is it important you ask?! Well, while men’s body hair is often viewed as natural and even sexy, a hairy woman is made to feel completely undesirable. Young women grow up believing that they must shave, wax, pluck, laser or epilate every little hair that appears on our body.
It’s now predicted that women spend £8,500 and eight weeks of their lives removing body hair!
What if I want to get rid of my hair?
The aim of Januhairy is to empower all women to feel comfortable in their skin, whether you are hairy or not! It’s about giving women a choice to do what they want to do with their body.
Plus, it’s really important to remember that it’s not always a choice for women to grow their hair – for some women it’s uncomfortable, painful or difficult to grow their hair. It’s also important to remember that it’s not just leg, pubic and underarm hair – a lot of women have hair that grows on other parts of their body which are deemed “less acceptable”.
At the end of the day we must all remember that it is a choice and whatever anyone decides to do with their body hair they must feel accepted.