Privacy Policy – Erika Lust SLU
This privacy policy has been created to help those who are concerned with how their ‘Personally Identifiable Information’ (PII) is being used online.
PII, as described in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context.
Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your PII in accordance with our website. We recently updated our Privacy Policy to clarify how we protect your personal information in keeping with the EU’s new General Data Protection Regulation (GDPR).
We promise to keep your data safe and secure.
In brief, here is an explanation of why we need it and how we use it.
Your happiness is our number one priority
We use your data to create the best experience you can have online while you are shopping with us – and in the emails you receive from us.
We take your data seriously
We’ll protect your data by using the services of expert data security suppliers.
We won’t spam you
You decide what and how you hear from us by setting your preferences. You can opt-out any time you want. And with specific tags, we make sure you are not receiving emails from several automations at the same time, but only information most relevant to your needs and preferences.
We will not keep your data for the sake of it
If we don’t need it, we will delete it.
We take your privacy seriously
At Erika Lust SLU, we care greatly about our customers. We understand your data is precious and needs to be treated with the utmost respect and privacy. In this page, we are going to walk you through why and how we collect private data, how we use it, and your rights.
More information about our Privacy Policy
How we use your information
We use your information in a number of different ways. Continue reading to see what we do and why we do it.
When you browse our website
What do we collect?
Information about your phone or laptop, including your IP address and device type and, if you choose to share it with us, your location data, as well as how you use our website. We collect this via cookies, but we do not have access to your name and personal details via this technology.
Why?
Improve our website and set default options for you (such as language and currency).
To give you the best possible shopping experience.
To prevent and detect attacks and hackers against either you or Lust Production SL.
When you sign up to our mailing list or post a comment
What do we collect?
Your name and contact details.
Why?
To send you emails after you’ve signed up to our mailing list.
If you have given us your name, we like to send emails that do not feel anonymous.
Your history with our mailing list
What do we collect?
Where and when you have signed-up, in which language, what email campaigns we have sent you, which ones you have opened, which ones you have clicked through, and where you are located when you open emails.
Why?
When we see you interact more with one specific type of content, we can adjust what we send out to provide you with what you’re interested in. And by knowing in what part of the world you are located, we can send you information about events we do, stores we’re in near you, etc.
To make sure we don’t spam you, we monitor your engagement with our emails and based on that, adjust what campaign you receive.
You don’t have to give us any of this personal information but if you don’t, you may not be able to buy from the site, and you are unlikely to receive our optimal overall customer experience. But that is your choice – and we respect that.
We also anonymize and aggregate personal information (so that it does not identify you) and use it for purposes including testing our IT systems, research, data analysis, improving our site, and developing new products and services. We also share this information with third parties.
Sharing your information
What we DON’T DO:
We do not, and will not, sell any of your personal data to any third party – including your name, address, email address or credit card information.
What we DO:
We share your data with the following categories of companies as an essential part of being able to provide our services to you, as set out in this statement:
Companies that do things to get your purchases to you, such as payment service or IT companies.
Professional service providers, such as marketing agencies, advertising partners and website hosts, who help us run our business.
Credit reference agencies, law enforcement and fraud prevention agencies, so we can help tackle fraud.
We may provide third parties with aggregated but anonymized information and analytics about our customers and, before we do so, we will make sure that it does not identify you.
Marketing messages
If you signed-up to our mailing list, we will send you marketing messages by email.
You can stop receiving marketing messages from us at any time, by clicking on the ‘unsubscribe’ link in any email or by contacting support@erikalust.com.
Please note that it might take a few days for all our systems to be updated, so you might get messages from us while we process your request. Stopping marketing messages will not stop service communications (such as order updates or customer care follow-up if you have contacted us).
Storing your information
We’ll hold on to your information for as long as you have your account, or as long as is needed to be able to provide the services to you, or (in the case of any contact you may have with our Customer Care team) for as long as is necessary to provide support-related reporting and trend analysis only.
If reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our terms and conditions, we may also keep hold of some of your information as required, even after you have closed your account or it is no longer needed to provide the services to you.
Your Rights
When it comes to your personal information, these are your rights:
The right to be informed about how your personal information is being used.
The right to access the personal information we hold about you.
The right to request the correction of inaccurate personal information we hold about you.
The right to request that we delete your data, or stop processing it or collecting it, in some circumstances.
The right to stop direct marketing messages, by unsubscribing.
The right to request that we transfer or port elements of your data either to you or another service provider.
Changes to how we protect your privacy
We may change this page from time to time, to reflect how we are processing your data. If we make significant changes, we will make that clear on the website, or by some other means of contact such as email, so that you are able to review the changes before.
How to contact us
If you want to exercise your rights or have any questions regarding your data, please contact us at support@erikalust.com
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