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The Problem With Facebook

Captura de pantalla 2014-01-16 a la(s) 16.41.03

If you’re a fan of mine, you may have noticed that my Facebook page ceased to exist as of last week.

The day started out like any other – wake up early for a run, decide it’s a terrible idea and sleep in, get the kids out the door for school, drink a little too much coffee and then hustle to work in the Barcelona sunshine. Phone calls, emails, and a skype interview with a performer. A pre-production meeting about casting, locations and photographers. Finally, a few minutes before lunch, I check my Facebook page – active for nearly 5 years and with a strong following of 35,000 people – where I post everything from new items in my erotic boutique to behind-the-scenes snapshots during filming.

Yet, that day I was greeted by more than just funny links from fans, interview requests, and the odd crotch shot:

Facebook Erika Lust



“Page unpublished … flagged for self harm … What??”  Don’t get me wrong, as a director of adult film, I’ve been temporarily suspended from Facebook a few times, mostly for showing nipples (not mine), no matter how accidental! Before posting any images on the site, I have to play the female nipple equivalent of ‘Where’s Wally’ to ensure everything is censored. But to be kicked off entirely, and for this reason? Now, obviously I am biased, by my page was incredibly tasteful, especially when it comes to sex and when you compare it to some of the idiotic nonsense out there. Naturally, I assumed it was my last post from the day before, which happened to be a fun comic by Erika Moen regarding advice from the Anal Safety Snails.

Funny yes. Harmful – no way! Maybe they were talking about the lethal-looking cocktails I was imbibing in my New Years photos. But after a minute my community manager pointed out that the pro-choice banner I had published a month ago was nowhere to be found. Now, I am not the first public figure to come out about my politics and beliefs on social media. I’m not even the first to be censored regarding the abortion debate. But I may be the most confused person to be kicked off the site.

mi cono mis normas erika lust

In English it reads “My pussy, my rules: free and accessible abortion.” You see, here in Spain, there was recent uproar when the government announced more restrictive abortion laws, which I am against. Needless to say, with a following of around 35,000 people from all over the globe, a shit storm commenced. This image alone generated 1,200 comments – 17,500 likes – and was shared 29,000 times.

That is, until enough members found the image offensive to their beliefs and flagged it, and Facebook subsequently dubbed it “self harm” – removing the offending image, and the offending person, from their site.

We appealed immediately, but have not heard back since. Worst of all, my fans get no information when they try to visit my page – they are just linked back to their newsfeed.

It is pretty common knowledge that Facebook is not a site for free expression (everything is regulated and curated), nor truly for social purposes Have you noticed the huge increase in ads, sponsored posts and suggested likes in the last year? Before I was unceremoniously dumped, I was fielding a dozen random emails from people asking me to remove my add from their feed, even though (a) I have never created or paid for an ad on Facebook and (b) I’m hardly in control of their personal page. Have you also noticed how certain people  seem to just disappear from your newsfeed? I could never figure out why I was unable to see posts from my best friends and partner, even though they were the main people I actually cared to keep up with. This is the video that cleared everything up for me, took the sting away from my ban and replaced it with a bit of relief to no longer be participating in such a warped site:

The problem with Facebook: it has turned us all into advertizers instead of creative individuals. It stifles diversity and debate like no other social media outlet. My story is a clear example of this – as I had ceased to become an individual filmmaker with her own ideas, humor and inspiration, and instead been given the role of advertizer thanks to such a large following. And this time, unfortunately, no one was buying the personal views I unintentionally had for sale.

So, since it doesn’t look like my account will be back anytime soon, make sure to keep up with my news, blog, and behind-the-scenes pics:


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